We at ZINA have carefully chosen to market and sell products exclusively on QVC, the preeminent leader in live television shopping and one of the world’s largest multimedia retailers. To put the power and reach of QVC in perspective, they reach more than 166 million cable and satellite homes worldwide and are more than twice the size of the next largest TV retailer.
With a QVC buying staff of more than 168 people dedicated to searching the world for quality merchandise, the competition to get your product on QVC is fierce and navigating the multi-layered channels and intricacies of the organization can be daunting for the inexperienced. ZINA has worked very hard to develop a deep understanding of QVC so we can help get you in the door and guide you all the way through to on-air success.
Through the Live TV Shopping format, brands and products get beyond sound bites and can speak directly to and in great detail about the attributes and inspirations that truly distinguish your brand or product in the marketplace. ZINA is the perfect partner to help you make the most of this opportunity. With our wealth of experience and resources, you can be confident that your product or brand will be ready for its live TV shopping close-up.
- QVC broadcasts via cable and satellite TV 24 hours a day, 364 days a year (the Christmas show is pre-recorded).
- QVC reaches 92 million US homes; that's 82% of all households, virtually 100% of U.S. homes with cable, and nearly 25.3 million satellite homes. That's more than networks like Lifetime, MTV, VH1, E!, Style, HGTV, Food Network, Discovery, and A&E.
- To date, more than 45 million people worldwide have shopped with QVC.
- QVC ranks as the # 1 home shopping network and as the # 2 television network overall in terms of revenue.
- In its first full fiscal year, QVC’s revenues exceeded $112 million, setting a record in American business history for sales of a new public company.
- QVC has delivered double digit growth for 20 straight years.
- Last year, QVC received close to 179 million phone calls in the United States alone, and shipped more than 165 million packages worldwide.
- To date, 1 billion packages to 30 million customers on 3 continents have shipped.
- The QVC customer is loyal with a very high percentage of repeat customers
- The QVC customer is everywhere and QVC continually strives to expand its appeal to an ever-broadening customer base by increasing the variety of products available to our audience of over 84 million homes.
ZINA is your expert guide to discovering live TV shopping and navigating its many levels to on-air success.
