Zina International : What We Do

Product Development
With our top management having over 35 years combined experience in product development for the live TV shopping market, ZINA is your partner for success.

The first, critical stage of our product development process is product evaluation. ZINA understands that live TV shopping success is driven by constantly providing end consumers with highly demonstrable, innovative, quality products that solve everyday problems, while offering a better value than other retailers. So, our search for and review of products that meet these criteria is a daily focus of the ZINA team and we are totally committed to this.

The ZINA team reviews and evaluates hundreds of products each year, across all categories. The evaluation process includes products in all stages of development – ideas, rough sketches, prototypes, working samples or retail ready items. From there, we conduct extensive market research on a product and product category, to ensure the product is truly unique and offers a good value in comparison to its potential competitors. The next phase of product development involves product improvements and adjustments. Our Product Development experts will look at functionality, pricing, production, QA (Quality Assurance) and demonstrability in the live TV shopping environment to ensure the greatest success. Once all of these components meet the rigorous ZINA guidelines, a product is then pushed through to the branding stage of development, which is led by our marketing department - a dedicated group of highly skilled professionals who offers full service capabilities in strategic branding and design.

ZINA’s success is driven by the on-air success of the products we bring to live TV shopping, so our ability to predict high volume success, steady sales and lifespan during the product evaluation and development phase of our work is vital.

Brand Management
Perhaps you are an established, recognized brand looking to expand your market share by tapping into the extraordinary buying power of the live TV shopping audience. Or maybe you are a visionary who has a dream of developing your brand through a new, unique product that is launched in the live TV shopping arena.

ZINA is the perfect partner because we have the experience and relationships with the leaders in live TV shopping to help you create a brand with presence, high volume success and steady sales with longevity.

For established brands, ZINA creates the connection between your brand and the QVC audience. We have done this for Nathan's Famous, Legal Sea Foods, Candle Impressions, David Shindler, FURminator, Clorox, Aspen Pet Products, Quacker Factory Home, etc. ZINA will navigate brands through QVC so that they can take full advantage of its audience, which is comprised of 92 million households. To ensure the greatest impact and success for your brand, ZINA utilizes all of QVC’s branding tools, which include live TV, Insider Magazine, the QVC program guide, product inserts, QVC.com, and QVC mailings.

For pioneer brands that don’t yet have recognition, ZINA offers expertise in managing and building brands from a single new product through product line extensions, programming and advice. Our relationships with the leaders in Live TV shopping are both a tremendous value and benefit to our client.

QVC recently recognized our relationship, our contributions to their organization and our tremendous success by awarding ZINA with the QVC Vendor of the Year 2007 and QVC Most Innovative 2007 Awards. ZINA is also a repeat participant in QVC’s Annual Product Search.

Sourcing and Manufacturing
Because of the diversity of the product categories we work with and the large number of units produced, ZINA has a competitive edge in sourcing the best partners, negotiators and influencers in the global manufacturing arena.

With our global sourcing and manufacturing network firmly established, ZINA has a true international presence and access to invaluable resources around the world. To support this partner network, ZINA has offices in the United States, Hong Kong and China, which allows us to have direct, on-the-ground interaction with all of our preferred suppliers as well as hands-on management of all sourcing and manufacturing.

Our factories specialize in product development and in conjunction with ZINA’s own manufacturing experts, have extensive knowledge of supply chain logistics, machine and production development, raw materials, product engineering and quality assurance.

We have a dedicated QA team that prepares, guides and monitors each of our QVC product submissions for successful results. We then communicate all this QA information to the ZINA factories involved, so we can confirm compliance and insure that the post-delivery QA check is also a success for our clients.

Live TV Shopping
ZINA was started with a single purpose: to bring innovative, high quality, problem solving items that are demonstrable and have value to QVC. As a result, our company is designed to help inventors maximize the unique opportunity of live television shopping.

ZINA has had over 500 products in multiple categories (electronics, pet, food, home goods and decor, cleaning, kitchen accessories, jewelry, cosmetics and personalized accessories) airing on QVC. ZINA averages more than one live airing per day. This gives us tremendous experience with the benefits and potential challenges of live TV selling. Within this critical area, ZINA focuses on a comprehensive strategy of buyer presentation, quality assurance, on-air presentation details as well as host and guest training to achieve the greatest levels of success for the live TV sell.

Through our longstanding relationships with senior decision makers in live TV shopping, ZINA gets products in the door and navigates the channels of buyer presentations with ease and expertise. With buyer presentations comes QA. ZINA, with over 7 years of experience across all product categories, is well versed in the process of QA and understands it at an organic level. You will benefit from having ZINA’s experts navigate your product through the intricacies of QA, putting it in the best possible position for success.

One of the biggest challenges for live selling is having the right host or guest to present and represent the product. ZINA's TV Sales Office works to match the best possible presenter with each item and program. The presenters are trained, one-on-one, with the product and the particular program. They are also screened for essential skills like comfort on camera, ability to speak extemporaneously, adaptability, flexibility and overall communication talent. We do this, not just for a debut airing but each and every time an item goes on the air, even after years of airing exposures.

Lastly, ZINA scripts the sell, shoots back up video, builds and designs sets and props and provides real time analysis of the sales and call volume. Following each sell, we also conduct a review of the tape with the presenter and solicit input from the broadcasting and buying teams at QVC.