Conceived in 2000 by Joseph Mezzina, ZINA was started with a single purpose – to bring innovative, high quality, brands that are demonstrable and aspirational to the world’s largest television shopping network. Since that time, our management team, with over 40 years of combined experience in brand management, has become the recognized leader in brand successes that maximize the powerful medium of QVC.

Since our inception, we have mirrored QVC’s philosophy to offer relevant and meaningful brands to the shopper with unparalleled value and service. With this as our foundation, every service we provide was developed to maximize the potential success of brands, both on-air and through multi-channel platforms. Every step, from brand education and evaluation, market assessment and potential, presentation designs, quality assurance, back office logistics and more, is uniquely tailored to your company’s needs and goals.

ZINA is completely dedicated to working exclusively with QVC. We have developed a profound understanding of the Live TV shopping business strategy and customer promise. The result is a successful track record of creating value, maximizing brand exposure, and delighting shoppers.


Joseph Mezzina: President

Joseph MezzinaJoe has always had the heart and mind of an entrepreneur. After achieving success as a financial
advisor in the automotive industry, Joe got his first experience in consumer products when he
joined the international shipping and logistics company, The Janel Group, in the early 1990’s. While at Janel, Joe gained valuable experience in the global sourcing, manufacturing and logistics industry. To this day, Joe draws on that early experience for the benefit of our customers. Always looking for new opportunities and ideas, and with his entrepreneurial spirit, he founded ZINA International in April 2000. The company was founded with the success of one product called SUPERCLOTH, an incredible cleaning cloth developed and manufactured near his birth town in Italy. Joe has worked tirelessly to create a company where success is a result of strong relationships and hard work. Joe is a QVC VTAC (Vendor Tactical Team) founding member and is an alumnus of the QVC Vendor Advisory Board. Joe resides with his wife and two children in Bergen County, NJ.

Linda Verno: Vice President, Sales and Multi-Channel Marketing

Linda VernoWith 25 years of experience in business development, sales and marketing, Linda brings a wide range of skills to the ZINA team. As National Sales Manager for a furniture manufacturer and then General Manager for an international home décor and furniture business, she was responsible for product development, national account management, regional inventory management and P&L. Linda held several positions at QVC including Business Development, Q Publishing, Brand Management as well as President of CV Directo, QVC Mexico in Mexico City. Linda holds a BA in Communication from West Chester University and a MBA from Temple University.